There are many online restaurant food ordering platforms in the US. The reason this market is exploding is the realization that customers do not want to call restaurants anymore to place orders. To fill the need of the restaurateur, many companies are developing food ordering websites. These processors vary greatly and if a restaurant owner selects the wrong partner it could be catastrophic for his/her business.
There are many types of food ordering systems. The largest players are Grubhub, Eat24, Eatstreet and Seamlessweb. These are consolidators and give the consumer many choices for them to place an order. Belonging to these sites is not necessarily a bad idea and allows restaurants to get new customers, however, it is incumbent upon the restaurant to try to convert these customers to order from their own food ordering website on future orders.
Players in the private label online ordering business are many. However, many of these new startups make promises they can’t deliver. They also often have shiny new technology on the outside, but have not made the necessary investment to make sure their system is reliable. It is critical that the restaurant owner work with a private label system that is firmly established and has a strong track record.
Utilizing a strong online food ordering platform provides many benefits to your business. With the iMenu360 system, restaurants who use one of the best online ordering systems in the marketplace, see lower labor costs, less mistakes on orders and ultimately higher sales. These are the obvious benefits of using a restaurant ordering system, but there are many hidden benefits. The greatest benefit is the acquisition of the customer email address giving restaurant owners the ability to cheaply and effectively market to their customers.
When a restaurant receives an order from a Portal (Grubhub, Eat24, Seamlessweb, Etc) they are not privy to the email information. These food ordering platforms capture the email address of the customer so they can market back to them in the future. This ultimately becomes costly to the restaurant as customers are driven to these Portals online ordering systems and not the restaurants ordering platform. Utilizing menu’s web ordering systems allows restaurants to keep the email information and ultimately this benefits the restaurant.
If you understand the value of getting your customers to order online, please contact us at iMen360. Selecting the right restaurant platform is critical.
There are many types of food ordering systems. The largest players are Grubhub, Eat24, Eatstreet and Seamlessweb. These are consolidators and give the consumer many choices for them to place an order. Belonging to these sites is not necessarily a bad idea and allows restaurants to get new customers, however, it is incumbent upon the restaurant to try to convert these customers to order from their own food ordering website on future orders.
Players in the private label online ordering business are many. However, many of these new startups make promises they can’t deliver. They also often have shiny new technology on the outside, but have not made the necessary investment to make sure their system is reliable. It is critical that the restaurant owner work with a private label system that is firmly established and has a strong track record.
Utilizing a strong online food ordering platform provides many benefits to your business. With the iMenu360 system, restaurants who use one of the best online ordering systems in the marketplace, see lower labor costs, less mistakes on orders and ultimately higher sales. These are the obvious benefits of using a restaurant ordering system, but there are many hidden benefits. The greatest benefit is the acquisition of the customer email address giving restaurant owners the ability to cheaply and effectively market to their customers.
When a restaurant receives an order from a Portal (Grubhub, Eat24, Seamlessweb, Etc) they are not privy to the email information. These food ordering platforms capture the email address of the customer so they can market back to them in the future. This ultimately becomes costly to the restaurant as customers are driven to these Portals online ordering systems and not the restaurants ordering platform. Utilizing menu’s web ordering systems allows restaurants to keep the email information and ultimately this benefits the restaurant.
If you understand the value of getting your customers to order online, please contact us at iMen360. Selecting the right restaurant platform is critical.


